The Ideas Project is an insights-driven strategic consultancy that works with brand teams across healthcare, consumer, and technology on domestic and global projects. Our aim is to truly understand the emotional and rational drivers of your customers, and place their voice and experience at the heart of new product planning and brand development.
Customer-Centric Co-Creation is our North Star. Whether working internally to bring clarity and consensus, externally to problem-solve, or in turning great insights into strategy, co-creation is the common thread in everything we do. It’s what empowers our clients to make truly customer-centric business decisions.
Guided by the principles of customer-centric co-creation, we aim to bridge the gap between insights and strategy by bringing internal and external stakeholders together to build solutions. It is this focus and passion for collaborative learning and problem-solving that drives everything we do.
Above all it frames how we think about our project recommendations and next steps. We strive to inspire commercial teams to buy in to the customer centric strategy they co-create with their customers and take ownership implementing it.
Our aim is to make the leap to action more like a step.
We work in three primary areas: Customer Insight, Customer Experience and Brand Development.
We can help you understand your competitive space, what makes your customers tick and help you to co-create an effective value story
We can help you understand your customer’s journey and co-create solutions that will fulfill their needs and overcome their challenges or improve the user experience
We can help you co-create engaging and memorable (un)branded messaging and touchpoints
We’re a team of insights professionals who have spent their academic and professional careers exploring the emotional and rational drivers of human behavior and how these influence decision-making. We draw from the latest behavioral and social science to inform our thinking, integrating this with our co-creation approaches to develop tailored solutions for our clients and their customers.
The Ideas Project senior leadership team is made up of Rachel and Guy who collectively bring 30+ years of experience in helping clients across industries integrate the voice of the customer into strategic decision making. As a team, they bring their own respective strengths to ensure seamlessly run projects that deliver to your key business needs - including a commitment to teamwork, passion for creativity and innovation, and prioritization of your commercial needs and customer experience.
